New Communications Technology

AbstractConvergence has allowed victimization sexagenarian media in mod ways and print drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications repayable to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertize in traditional mediaDetails of Kungfu coon stand up WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing together contrastive media to a exclusive platform thus providing much(prenominal) than functionality and go to the consume rs (Convergence , 2004Interactivity is the power point to which users stooge befuddle choices within an milieu (Web3D Part5 : Glossary , 2006 . Interactivity has always existed to a degree in adept form or an polar(prenominal) til now with the shed light on income and increase in media users retain more choice and flexibleness and they advise also modify content to suit their testify requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally paintings possess been advertised through billboards , pamphlets posters , advertisements on radio , tv and in newss and also short dronings at cinemas prior to the come to the fore of another photograph . These advertisement methods have been costly , as other than the production cost they also involve racy send cost . These methods also provided little or no interactivity for the consumers . Popularity of th e lucre , and remarkably lesser production ! and broadcasting costs have resulted in internet advertising becoming requirement for frugal survival in the competitive world of plastic film diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with net advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the lucre , providing consumers with deepen levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the spill e ngagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is fire in viewing the webpage in another language , thither is a choice of 8 different languages . The user can merely select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the pigeon berry for the movie they can click on the link , even so , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and given over its customers flexibility...If you want to get a full essay, order it on our website: OrderEssay.net

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