Online Game: Shanda's Story of Success Strategy Report Summary

China online bouncy industry has seen another dramatic harvest in 2003. According to the US- based research house supranational selective information Corp (IDC), the online game industrys actual gross revenue grew by 45.8% from 0.91 one zillion one special K jillion million RMB in 2002 to 1.32 one million million million RMB (US$159 million) in 2003. The total universe of discourse of net users in China has reached 78 million in 2003 and 13.8 million of them, i.e. 18% of entire internet existence, be compensable a fee for playing online games. The total market survey of online game industry was projected to reach 8 billion in year 2006. At the time, Chinese internet population whitethorn reach 1.41 billion, while online game population may be 42 million. In addition to the industrys rosy future, todays major(ip) players are enjoying a superior real cash flow, 2 million RMB per day, with a 50% profit margin. Lured by the infrequent positiveness and astonishing growth potential, more and more investors speed into the industry. The flake of online game operators has reached 103 and more than 150 online games are soon under operation. Founded in 1999 and released its first online game Leg give the axe in novel 2001, Shanda has remained as Chinas online game market leader in 2003. at once carrying 8 online games, Shanda is holding a dominant 31.1% market share, which is close to in two ways of that of its closest follower.

As of end May, 2003, Shanda has total 140 million registered users on its online game weapons platform with exclusively released games. And the number of coincident users exceeded 850 thousand, across 22 provinces, all over 4 0 major cities and over 500 clusters of serv! ers (over 5000 servers), as well as over 350 thousand end outlets. (Quoted from Shandas website) Shandas achievement can be attributed to following factors: 1)         Its E-Sale system, an e-commerce platform enabled the companys direct... If you want to require a full essay, order it on our website: OrderEssay.net

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